Course overview and objectives
Importance of ML and AI in the industry
Understanding the learning path and outcomes

• Fundamentals of Digital Marketing
• Digital Marketing Strategy & working Methodology
• Digital Marketing Process & their limitation
• Digital Marketing Vs Traditional Marketing
• Benefits of Digital Marketing
• Increasing Visibility
• Types of Visitors
• Visitors Engagement
• Types of Lead and Conversion
• Visitor/Customer Retention
• Inbound and Outbound Traffic

• Basics of WWW & Web Concepts
• Understanding Domain
• Understanding Domain Extensions
• Types of Domain Extensions
• Types of Websites
• About Web Server & Web Hosting
• Difference Between Shared, VPS & Dedicated Server
• Cloud Based, and Reseller Web Hosting
• Basic of HTML
• Use of PHP, CSS & JavaScript
• Understanding WordPress Platform
• Purchasing a domain and web hosting
• Connecting domain & hosting
• Use of FTP & File Zila

• Fundamental of SEO
• About SERP
• Understanding Search Engines
• How Search Engines Work
• Keywords Concept
• Types of Keywords
• About Exact Match, Phrase Match & Broad Match Keyword?
• Search Queries
• Different Types of Search Queries
• Difference between Keywords and Search Queries
• Understand Keyword Planning Tools
• Keyword Research Process
• Google Search Operators
• Web Traffic
• Different Types of Website Traffic

ON PAGE SEO

• Understanding Keywords
• Primary, Secondary and Tertiary Keywords
• Keyword Stuffing
• Keyword Density
• Keyword Proximity
• Keyword Prominence
• Page Naming (URL Structuring)
• Importance of Meat Title and Description
• How to Create Meta Title and Description
• Heading Tags (H1, H2… H6)
• Image Optimization
• Content Optimization
• Anchor Text
• Difference Between Anchor Text and Anchor Tag
• Page Speed Optimization
• HTML Sitemap Creation
• XML Sitemap & Its Importance
• XML Sitemap Creation
• Robots.txt
• Meta Robots
• Schema Integration
• Adding Google Webmaster and Analytics Tool

OFF PAGE SEO

• Domain Authority
• How to Increase Domain Authority
• Page Authority
• How to Increase Page Authority
• Back Links
• Different Types of Back Links
• About Link Building
• Types of Link Building
• Link Building Strategies
• Video Creation & Submission
• Infograhics Creation & Submission
• Podcast Submission
• Blog and Articles Submission
• Social Networking Sites
• Profile Creations (Facebook, Twitter, Google+, Linkedin)
• Press Release Submission
• Business Directory Listing
• PPT & PDF Creation and Submissions

GOOGLE UPDATES & ALGORITHMS

• Basics of EMD & EMD Update
• Google Humming Bird
• Google Panda Algorithm
• Google Penguin Algorithm

SEO TOOLS

• Keyword Research Tools (Keyword Planner & Others)
• SERP Rank Checker Tools
• Content Duplicity Checker Tools (Copy scape)
• Competitor Analysis Tools
• Social Media Post Scheduler Tools

• Introduction to PPC Advertising
• Overview of Microsoft AdCenter
• Google Adwords Overview
• Understanding Inorganic Search Results
• Introduction to Google Adwords& PPC
• AdWords Account Structure (Campaigns, AdGroups, Ads & Keywords)
• Types of Advertising Campaigns
• Search Advertising
• Display Network Advertising
• Ecommerce Advertising
• Video Advertising
• Difference between Search and Display Campaign

ADWORDS ALGORITHM

• Adwords rank & ads
• Quality Score
• Why quality score is important
• CTR
• Why CTR is important
• About CPA
• About CPM
• About CPC
• Understanding Bids

SEARCH CAMPAIGN

• Introduction to Search Network
• Different Search Network Campaign Goals
• Sales
• Leads
• Website Traffic
• Location Targeting Methods
• Bid Strategy (Manual CPC, Enhanced CPC)
• Budget Targeting & Fixing
• Creating AdGroups
• Understanding Keywords (Exact, Broad, Phrase & Synonyms)
• Ad Creation

DISPLAY CAMPAIGN

• Display Network
• Using Display Planner Tool
• Different Display Network Campaign Goals
• Sales
• Leads
• Website Traffic
• Product and Brand Consideration
• Brand Awareness and Reach
• Campaign Subtype Setting
• Standard Display Campaign
• Gmail Campaign
• CPM Bid Strategy
• Audiences Targeting
• Remarketing
• Intent
• Affinity
• Finding relevant websites for ads placement
• Creating text ads
• Creating & uploading banner ads

CREATING VIDEO CAMPAIGN

• About Video Campaign
• Different Video Campaign Goals Targeting
• Product and Brand Consideration
• Brand Awareness and Reach
• Video Campaign Subtype Setting
• Standard Consideration
• Shopping
• Standard Awareness
• Different Bid Strategies
• Maximum CPV
• Maximum CPC
• Audience Targeting
• Keywords
• Topics
• Placements
• Types of Video Ads Format
• In-stream Video Ads
• Video Discovery

TRACKING PERFORMANCE/CONVERSION

• About Conversion Tracking
• Importance of Conversion Tracking
• Setup Conversion Tracking
• Adding Tracking Code in your Website
• Checking Conversion Stats

REMARKETING

• About Remarketing
• Remarketing Campaign Setting
• Creating Remarketing List

• Introduction of Google Analytics
• Google Analytics Work Structure
• Set Up Analytics Account
• Adding Analytics Code to Website
• Types of Visitors?
• Difference between Page Views & Sessions
• Different Types of Traffic
• Goals and Conversion
• Goal Setup
• Types of Goals
• Bounce Rates
• Difference Between Exit and Entry Bounce rates
• Basics of Funnels
• Setup Filters and Segments
• Integration of Adwords and Analytics account
• Analytics Report Creation

• Introduction to Google Search Console (Google Webmaster)
• Use of Google Search Console
• Verify Website with Google Webmaster
• Use Structured Data
• Rich Card and How to Use
• Use of Data Highlighter
• Check Internal Links Using Webmaster
• Manual Action Report
• Add Sitemap.xml in Google Webmaster
• Check Website Crawl Error

• Social Media Introduction?
• Benefits of Social Media
• Top Social Networking Sites
• Facebook Business Profile Creation
• Post & Content Creation for Facebook Post
• Using # Tag
• Increase Customer Engagement
• Audiences Targeting
• How to Create Twitter Profile
• How to Use # Tag
• Using # Tag
• Google Plus Page Creation
• Creating Post for Google Plus
• Linkedin Profile Creation

•          Linkedin Post Creation

• About Different Social Media Platforms
• How Social Media Marketing is Different from Other Internet Marketing

FACEBOOK MARKETING

• Creating Facebook Page
• Uploading Content
• Increase Visitors
• Facebook Advertising
• Types of Facebook Advertising
• Creating Facebook advertising campaign
• Payment Module- CPC vs CPM vs CPA
• Conversion Tracking
• Facebook Advertising Tools

LINKEDIN MARKETING

• Introduction to LinkedIn
• Creating Company Profile
• Company Profile v/s Individual Profile
• Understanding B2B & B2C Concept
• LinkedIn Groups
• LinkedIn Ads Creation

TWITTER MARKETING

• Introduction to Twitter
• Twitter marketing tools
• Twitter: TweetDeck, Klout, PeerIndex
• Creating Twitter campaigns
• Types of Ads
• About Twitter Cards

YOUTUBE MARKETING

• Introduction to YouTube
• Using YouTube for Business
• Understanding Video Campaign
• Benefits of Video marketing
• Creating Video Campaign
• Creating Video Adgroups
• Targeting Options
• Bidding Strategy

• About Email Marketing
• About Bulk Mailing
• Challenges Faced in Sending Bulk Mails.
• Email Marketing Types (Opt-in & Bulk Mailing)
• Bulk Mailing technique
• Use of Mailchimp
• Creating a Broadcast Email
• Setting up Auto Responders
• Email Marketing Tools
• Top Email Marketing Software and Their Uses

• Introduction to Ecommerce
• Top Ecommerce Websites in World
• Ecommerce Scenario in India
• Ecommerce Marketing Strategy
• How to do SEO of an Ecommerce Website
• Driving Traffic to Ecommerce Portal
• Affiliate Marketing to Promote Your Ecommerce Business
• Open an Ecommerce Store

• Introduction to Content Marketing
• Top Objectives of Content Marketing
• Importance of Content
• “Content is King” for SEO Scenario
• Keyword Research for Content
• Top Ways to Write Content
• Optimizing Content for Search Engine
• Content Promotion to Gain Traffic
• Tricks to Use other’s Website Content
• Content Syndication?

• Introduction to Affiliate Marketing
• Affiliate Marketing Scenario in India
• Money Making Tips from Affiliate Marketing
• Earn from Affiliate Marketing Without any Investment
• Use Amazon’s Affiliate Marketing

• Introduction to Mobile Marketing
• Fundamental of Mobile Marketing
• About Mobile Website
• Creating Mobile Websites Using WordPress
• Using Tools to Create Mobile Website
• Advertising on Mobile
• Targeting Ads on Apps
• Targeting Ads via Location
• Targeting Ads on Search Engine
• SMS Marketing
• SEO for Mobile App Search

• Introduction to Online Advertising
• Types on Online Advertising
• Display Advertising
• In Text Ads
• In Image Ads
• In Video Ads
• In Page Ads
• Payment Modules
• Creating Banner Ads Using Tools

• Introduction to Google Adsense
• Google Adsense Criteria for Website
• Using Google Adsense Account Interface
• Placing Ads on Your Blog

• Google Adwords Fundamentals
• Search Advertising
• Display Advertising
• Video Advertising
• Shopping Advertising
• Mobile Advertising

• Google Analytics Certification
• Digital Marketing skill evaluation